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Boast USA, Inc. Selects Escape™ Sales Force Automation Software
6/22/2005
San Diego, June 22, 2005 (Business Wire) -- Indra Technology Inc., a leading provider of sales force automation software for the apparel, footwear and sporting goods industries, announced that Boast USA, Inc., has selected Escape ON DEMAND™  to help them solve their sales force order management challenges.  Indra Technology estimates that Escape™ processes over $500 million in sales each year for numerous industry leaders.  

Bill St. John, CEO of Boast USA noted, “We are very impressed by Indra Technology’s flexibility. We value the fact that they worked with us to create a solution that best matches our company’s specific capabilities.”  

Boast USA, a respected name in golf and tennis, chose Escape ON DEMAND, where Escape’s core components are installed at Indra Technology’s secure hosting facility. Instead of buying software licenses, Boast pays a monthly use fee for every ordering unit in use.  Indra Technology also offers an installed configuration where the core components of Escape are installed at a manufacturer’s facility and licenses are purchased.  The choice of installation options depends on several factors including the capabilities of a company’s in-house IT staff, as well as corporate policy on purchased versus use-based software.

About Boast USA, Inc.

Based in Riviera Beach, Florida, Boast USA manufactures quality men’s and ladies’ golf and tennis apparel and outerwear.  They also provide custom embroidery, crests and emblems.  For more information on Boast USA, consult their website:  www.boastusa.com

About Indra Technology and Escape™

Escape™ Sales Force Automation Software provides order management, order tracking, and sales and field force automation solutions.  The system is easily integrated into back office (ERP) systems, where it can reduce order entry errors and provide up to the minute order tracking information.  By streamlining the order entry process, Escape™ increases customer satisfaction, and ultimately saves money through decreased order processing costs and reduced inventory.  Clients include VF Corporation (NYSE: VFC), Perry Ellis Intl. (NASDAQ: PERY), Spalding Sports Worldwide Inc. (a division of Russell Corporation), and Aqua Lung.

For more information on Escape™ and how it can help your company's sales order & management process, contact Indra Technology Inc.: www.orderautomation.com; info@indratech.com; 858-576-0593.
 
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