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Indra Technology Announces Partnership with National Golf Sales Representatives Association
1/12/2005
SAN DIEGO--(BUSINESS WIRE)--Jan. 12, 2005--Indra Technology Inc., a leading provider of sales force automation software for the golf industry, has renewed their corporate sponsorship of the National Golf Sales Representatives Association (NGSA). Indra Technology reps will be stationed in the NGSA Lounge at the 2005 PGA Merchandise Show in Orlando to demonstrate how their proven order management software, EscapeTM, can assist both golf sales reps and golf manufacturers.


Over 1,000 sales reps currently use Escape to efficiently manage all of their product lines in their entire sales territory. Escape helps these reps create and track orders, ensure order accuracy, generate reports, and eliminate paperwork. The time expended in managing orders can be reduced by over 50%.

In addition, numerous golf manufacturers have realized significant cost savings by embracing Escape including Top Flight Golf Company, Cleveland Golf, Tour Edge, PING Collection, IZOD Golf, Fairway & Greene, LBH Group, Bette & Court, and Tail Inc.

Mike Skidd, CFO of Tail Inc., noted, "We were able to eliminate six inside order entry personnel by adopting Escape. In addition, by placing more of the order management responsibility on our reps, we were able to reduce our error rate and have less duplicated orders."

About NGSA

The National Golf Sales Representatives Association (NGSA) represents over 3,400 Independent and Company Golf Sales Representatives. The NGSA is dedicated to servicing its members and the golf industry through professionalism in organization, information and salesmanship.

About Indra Technology and EscapeTM

Escape Sales Force Automation Software provides order management, order tracking, and sales and field force automation solutions. The system is easily integrated into ERP systems, where it can reduce order entry errors and provide up to the minute order tracking information. By streamlining the order entry process, Escape increases customer satisfaction, and ultimately saves money through decreased order processing costs and reduced inventory. Clients include VF Corporation (NYSE:VFC), Perry Ellis Intl. (NASDAQ:PERY), Spalding Sports Worldwide Inc. (a division of Russell Corporation), and Aqua Lung.

For more information on Escape and how it can help your company's sales order & management process, contact Indra Technology Inc.: www.orderautomation.com; info@indratech.com; 858-576-0593.
 
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