Indra Introduces Powerful New Escape Scripting Language for B2B Web Sites
11/22/2004
San Diego, November 22, 2004 (Business Wire) -- Indra Technology Inc., a leading provider of sales force automation business solutions for the apparel, footwear and sporting goods industries, has created Escape Scripting Language™ to enable Escape users to effortlessly design their B2B web sites utilizing the Escape WebSuite™.
Through Escape™, a manufacturer can quickly turn their existing web site into an efficient and affordable B2B ordering channel by showing their products online through the Escape catalog. By using the Escape Scripting Language, any design requirement can be satisfied, while still using product data extracted from the company’s back-end (ERP) system. Catalog changes can occur automatically and a company can cycle from one catalog to another with ease. The Escape WebSuite™ can also host static pages (opening page, “about us”, “contact us”, etc.) and can create a special version of the catalog for anonymous visitors. Most importantly, the Escape WebSuite™ can save thousands of dollars in custom HTML page designs, helping to improve a company’s bottom line.
Two recent users of Escape WebSuite’s B2B solution include Tail Inc., a Miami-based manufacturer of women's golf and tennis clothing, and Fairway & Greene, a Connecticut manufacturer of classic golf apparel for men and women. John Wham CEO of Indra Technology, stated, “We wanted to present the B2B interface in a format designed by our customers, giving them the option of customization and not confining them to using “stock templates.”
About Indra Technology’s Escape™
Escape™ Sales Force Automation Software provides order management, order tracking, and sales and field force automation solutions for manufacturers. The system is easily integrated into ERP systems, where it can reduce order entry errors and provide up to the minute order tracking information. By streamlining the order entry process, Escape increases customer satisfaction, and ultimately saves money through decreased order processing costs and reduced inventory.
Indra Technology estimates Escape Sales Automation Software processes over $500 million in sales each year for numerous industry leaders. Clients include VF Corporation (NYSE: VFC), Perry Ellis Intl. (NASDAQ: PERY), Spalding Sports Worldwide Inc. (a division of Russell Corporation), and Top Flite Golf Company (a wholly owned subsidiary of Callaway Golf).
For more information on Escape and how it can help your company's sales order & management process, contact Indra Technology Inc.: www.orderautomation.com; info@orderautomation.com; 858-576-0593.
