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| ...Back To The Press Releases |
| Redsand Selects Escape Sales Force Automation Software Solution |
| 9/10/2004 |
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San Diego, September 10, 2004 (Business Wire) -- Indra Technology Inc., a leading provider of order automation business solutions for the apparel, footwear, sporting goods and action sports industries, announced that another action sport company, Redsand® has gone live with Escape™ for their sales force.
Three divisions of Perry Ellis International, including Jantzen®, Original Penguin® and Redsand®, are currently using Escape™. Redsand National Sales Manager Tim Bernardy, stated, “By embracing Escape™, our sales reps are empowered at the point of order entry. We are seeing fewer errors in customer orders, and greater productivity on the part of our sales reps.” Added John Sabo, Redsand Vice President of Operations, “By automating the entire order management process, we expect to see increased sales, reduced order processing costs and an increase in our customer's overall satisfaction."
Jim Beavers, Indra Technology's Chief Operating Officer added, "By welcoming Redsand® to our growing Escape family, we continue to diversify and strengthen our presence in the growing action sports market.” Beavers estimates that the Escape™ software solution processes over $500 million in sales each year for dozens of industry leaders.
About Perry Ellis International
Perry Ellis International Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances, including dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear to all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of highly recognized brands including Perry Ellis(R), Jantzen(R), Cubavera(R), Munsingwear(R), John Henry(R), Original Penguin(R), Grand Slam(R), Natural Issue(R), Penguin Sport(R), the Havanera Co.(R), Axis(R), and Tricots St. Raphael(R). The company also licenses trademarks from third parties including Nike(R) and Tommy Hilfiger(R) for swimwear, PING(R) and PGA Tour(R) for golf apparel and Ocean Pacific(R) for men's sportswear. Additional information on the company is available at http://www.pery.com.
About Redsand®
Redsand® was founded on the beaches of Southern California in 1985 and inspired by the “independent spirit” that is a fundamental part of the coastal lifestyle. Over the years, Redsand® has developed into a multi-dimensional brand, blending all of the elements of youth culture: surf, skate, snow, music and art. The recent move of Redsand’s offices to Irvine, Calif., has positioned the company in the heart of the Orange County action sports industry, cultivating the roots that originated the brand. Redsand® was acquired by Jantzen Apparel Corp., a wholly owned subsidiary of Perry Ellis International, in October 2003. Additional information on Redsand is available at www.redsand.com.
About Indra Technology and Escape™
Escape™ is a proven software solution that consists of a suite of fully integrated components to automate a manufacturer’s ordering channels into their existing back office system. By streamlining the sales force order entry process, Escape™ eliminates errors, increases customer satisfaction, and ultimately saves money through decreased order processing costs and reduced inventory. Clients include VF Corporation (NYSE: VFC), Perry Ellis Intl. (NASDAQ: PERY), Spalding Sports Worldwide Inc. (a division of Russell Corporation), and Top Flite Golf Company (a wholly owned subsidiary of Callaway Golf).
For more information on Escape™ and how it can help your company's sales order & management process, contact Indra Technology Inc.: www.orderautomation.com; sales@indratech.com; 858-576-0593.
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