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| Tail Implements Escape WebSuite to Launch New B2B Site |
| 7/22/2004 |
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San Diego, July 22, 2004 (Business Wire) -- Indra Technology Inc., a leading provider of order management business solutions for the apparel, footwear, and sporting goods industries, announced that Miami-based Tail, Inc. is offering their customers a new B2B sales channel through Escape WebSuite, a module of Escape. Indra Technology estimates that the Escape order management software solution processes over $500 million in sales for over 25 companies each year.
Tail embraced Escape for its sales force automation solution over four years ago. By launching their new B2B site through Escape Websuite, Tail is now able to offer online ordering and account management to their customers “around the clock.” Customers have the ability to browse their products online, place and review orders online, and check product availability.
Mike Skidd, CFO of Tail, stated, “The Escape Websuite is a convenient way for our customers to place orders to Tail, 24/7. Additionally, with the functionality of Escape, our customers can view orders placed by their sales rep, giving our customers complete account visibility. Our customers find it is easier to do business with us and it helps to drive sales.”
Added Don Fleming, MIS Director of Tail, “As a completely integrated module, content management is seamless. As changes occur within our product catalog, the system automatically updates this information on our website, saving us programming costs.”
Jim Beavers, Indra Technology's Chief Operating Officer, noted, “Our Escape Websuite is an efficient and affordable B2B software solution for companies such as Tail. We can help you make your website a powerful sales tool for your company.”
About Tail, Inc.
Tail is nationally recognized as one of the top three manufacturers of women’s tennis and golf apparel. The Tail line can be found in more than 2,800 golf and tennis specialty shops and resort pro shops across the U.S., Canada, and Mexico. The company employs 150 people in their corporate offices and factories in Miami and 35 sales representatives across the country.
About Indra Technology and Escape
Escape is a proven order management software solution that has been embraced by over 25 manufacturers. Escape consists of a suite of fully integrated components to automate and dramatically streamline a manufacturer’s ordering channels into their existing back office system. Escape eliminates errors, increases customer satisfaction, and ultimately saves money through decreased order processing costs and reduced inventory. Clients include VF Corporation (NYSE: VFC), Perry Ellis Intl. (NASDAQ: PERY), Spalding Sports Worldwide Inc. (a division of Russell Corporation), and Top Flite Golf Company (a wholly owned subsidiary of Callaway Golf).
For more information on Escape and how it can help your company's sales order & management process, contact Indra Technology Inc.: www.orderautomation.com; sales@indratech.com; 858-576-0593.
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